The global automotive industry suffers significantly at the hands of counterfeiters. According to Frost and Sullivan, the global automotive industry loses close to $45 billion annually through counterfeit goods. With customer safety being the number one objective for the automotive industry, this is a significant concern.
For a company like Nissan this presents a wealth of other issues, brand confusion being one of them. Some sellers of aftermarket parts misrepresented them in online marketplaces and on rogue websites as genuine OEM parts, and many listings and websites also contained invalid warranty statements.
