“It’s a tough trick to launch a new product, a new manufacturing system and a new company, and to make it all work in a crazy, crack-brain schedule that Musk may never have believed in to begin with.”
Elon Musk’s Tesla Inc. may need to come down to Earth on one of the CEO’s most out-of-this-world targets.
Tesla’s plan to make 500,000 cars next year became all-the-more ambitious after the sluggish start the company got off to with its most important electric vehicle yet, the Model 3 sedan. Musk may be confident about solving the unspecified bottlenecks holding back production. But to meet his 2018 goal, he would have to transform one of North America’s lowest-volume auto factories into the second-highest output plant in the region.
