SEOUL (Reuters) – The chief executive of South Korea’s LG Display (034220.KS), Han Sang-beom, was determined to deliver a strong message when he appeared before 1,000 employees at the firm’s main manufacturing plant last spring.
So he donned a pair of goggles, picked up a hammer, and smashed a liquid-crystal display screen to bits.
The symbolism was impossible to miss: LCD panels, the company’s mainstay for years, were being relegated to the industrial dustbin. The company’s future would depend on a newer technology, organic light-emitting diode, or OLED.