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The fulfillment threat

June 6, 2017

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When we think of managing logistics and fulfillment in mid-market manufacturing, we think about the challenges of coordinating shipping, managing the communication process (order status, customer follow up, etc.), maintaining dealer and distribution networks, and keeping the customer service process top notch.

We often measure the performance of the process through metrics including “on-time shipments”, “number of returns”, and “orders processed per day”. The bigger challenge is that the business of fulfillment has changed, and this impacts manufacturing more than many companies realize.

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