Complexity and variability are the new norm in modern business. Changing customer behaviour, shorter product lifecycles and a rising complexity in global supply chains is making life increasingly difficult for production planners. Here, Roger Fleury, Managing Director of resource management software specialist Ardent Solutions, explains why the traditional theories of manufacturing are outdated and how taking a demand-driven approach is the answer.
Today’s business customer is a very different creature to one that existed ten years ago. From order to fulfilment, today’s customer demands speed and flexibility.
