FRANKFURT — Audi’s new CEO, Markus Duesmann, plans to seize the deepest industry slump in decades to make the automaker nimbler and restore its technological edge after five years of management turmoil.
Duesmann intends to review Audi’s product lineup and speed up vehicle development at Volkswagen Group’s premium division, he said during a webcast for the unveiling of the electric Q4 Sportback e-tron concept vehicle.
“We take the crisis as an opportunity and even an invitation to try new things,” Duesmann said, in his first public comments as CEO since taking over in April. “We have to do a big job, but we will get it done.”
