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Automakers turn on style to try to switch SUV fans to electric

September 10, 2019

Via: Reuters

FRANKFURT (Reuters) – Mercedes-Benz and Porsche are showcasing curvaceous, high-end electric sports cars at the Frankfurt auto show as part of an industry effort to counter Tesla, avert billions in European pollution fines and defuse complaints from climate activists. Germany’s premium automakers are now marketing electric cars as their flagship models, a strategy which Daimler, Volkswagen (VOWG_p.DE) and BMW hope will lure customers away from gas-guzzling SUVs that could soon land them with hefty fines under new EU emissions rules.

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