Automakers have long focused on getting drivers to sit tight and pay attention to the road. Now, as the industry moves to self-driving cars and drivers become passengers, they face a new problem: how to tackle passengers’ boredom.
“Once customers do not need to drive anymore…then the question is what kind of things can we offer to customers inside this car,” Boris Meiners, senior director of Audi China’s Digital Business and Customer Experience, told Reuters on the sidelines of the CES Asia technology tradeshow in Shanghai this week.
