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Cadillac preps dealer network for upcoming EVs, including Lyriq

August 17, 2020

Cadillac faces an ambitious to-do list as it prepares to make its lineup fully electric within the next decade, starting with the Lyriq crossover unveiled this month.

The list goes beyond installing charging stations at dealerships and in major metro areas before Lyriq production starts in late 2022.

“There are an awful lot of questions that come from first-time EV owners,” said John Malishenko, COO of Germain Motor Co., which has dealerships in Ohio, Michigan and Florida. “It’s a very different way of transporting yourself. We have never had to think about range. We have never had to think about refueling. We have to have answers to those questions. It goes beyond just having the equipment to sell and service. It’s how viable is it as a transportation option.”

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