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GM, Microsoft lead $2 billion in funding for Cruise, team up on technology

January 19, 2021

General Motors and Microsoft Corp. are leading a $2 billion investment round in self-driving car startup Cruise in a deal that will bring the software giant’s cloud and edge-computing capabilities to the venture.

The new funds will raise Cruise’s post-investment valuation to an estimated $30 billion, up from $19 billion when T. Rowe Price Associates Inc. invested in the company in 2019, Cruise said in a statement. Cruise partner Honda Motor Co. and other institutional investors are also participating in the new round.

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