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image credit: Guillaume Galdrat / Flickr

GMC to launch multiplatform ad campaign, $100 reservations for Hummer EV

October 13, 2020

GMC’s goal with the debut of the Hummer electric pickup next week is broad awareness, not only of the vehicle itself, but also the GMC brand and General Motors’ electric future.

GMC’s reveal campaign for the Hummer EV begins next week, with spots during Game 1 of the Major League Baseball World Series on Fox, “The Voice” on NBC and across streaming and social media platforms. The ads will give customers a closer look at the Hummer and allow them to reserve their vehicle, down to the trim level, for $100, said Phil Brook, vice president of GMC Marketing.

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