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Harley-Davidson Bursts into Adventure Bike Market

The classic American highway cruiser motorcycle brand Harley-Davidson is launching a foray into the globally popular “adventure bike” category with the Pan-America 1250, a dual-purpose bike meant to excel on the road and off it.

Harley points out the before the pavement-eating Electra Glide became the company’s template during the U.S. Interstate highway-building decades of the 1950s and ‘60s, its motorcycles were employed as horse replacements on trails and rutted dirt roads.

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