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Hyundai’s U.S. plant running at max capacity on crossover demand

August 27, 2020

Hyundai Motor Co.’s U.S. plant is running flat out to meet demand for crossovers, and the company’s top North American executive says it will need to consider expanding production capacity if that continues.

The South Korean automaker was slow to transform its lineup to meet Americans’ penchant for utility vehicles but now is capitalizing on a rebound in showroom traffic following pandemic-related U.S. shutdowns. Crossovers were 67 percent of U.S. retail sales in July, thanks to the Tucson and Palisade models, according to Jose Munoz, Hyundai’s CEO of North America. That surpasses the company’s 2023 goal of 63 percent, he said in a phone interview.

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