It’s no secret that with self-driving cars on the horizon, and ride-sharing/mobility services and vehicle connectivity already well underway, the automotive industry is undergoing significant disruption. Non-traditional participants, including technology companies involved in vehicle connectivity, not only want a piece of the action—they see it as essential to their own growth.
In this rapidly evolving business environment, automakers must determine their role and identify where they can generate the most value from connectivity to remain competitive. If they don’t, they run the risk of being overtaken by digital rivals.
