The new truck, made of stainless steel used in rockets and priced at $39,000 and above, failed to impress Wall Street last week after its “armored glass” windows shattered in a launch demonstration and analysts argued the design would not have mass appeal.
Tesla opened preorders immediately, however, and allowed potential buyers to book the truck by depositing just $100, compared to the $1,000 Tesla charged for booking Model 3 sedans in 2016, drawing the flood of reservations and sending the company’s shares back up on Monday.