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Apple Supply Crunch on Premium iPhone Threatens to Derail Record Sales Run

November 10, 2022


Apple Inc.’s AAPL warning this week about iPhone supply limitations threatens one of biggest drivers of the company’s record-breaking sales in recent years: persuading customers to buy its priciest smartphones.

The iPhone Pro models, unveiled in 2019, have been integral to iPhone sales growth in recent years, helping to power Apple’s bull run, accounting for 52% of the tech giant’s record sales in the 12 months that concluded in September. This year, for the first time, the company is limiting its most advanced chips to the two Pro models. The two base models are equipped with the prior-generation iPhone 13 chip

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