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Aston Martin Boss Explains How His Engineering Background Helps Now

July 12, 2021

In recent years, Aston Martin has migrated toward a new generation of powertrains bought from Daimler’s AMG high-performance vehicles subsidiary as it sought to move away from the Ford-based engines that were a legacy of its ownership by that company. Aston’s precarious finances precipitated a purchase by Canadian billionaire Lawrence Stroll, who quickly sourced more than engines from AMG: he snatched AMG’s CEO Tobias Moers to run Aston Martin in May 2020.

Design News was invited to a video meeting with Moers, which provided us the opportunity to learn how he employs his engineering background in his role managing Aston’s business, as well as getting an update on some of the company’s technical plans.

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