Caterpillar is great example of how a large equipment manufacturer is transforming its business model by leveraging modern technology. The company, which caters to three industries—resource industries (mining), construction, and energy/transportation (power/compulsion systems for marine, oil & gas, turbines and locomotives)—has always looked at service as an important part of its offerings.
Historically, servicing big tractors was an intense outside physical activity that could also be cold and muddy. By the 1980s, Caterpillar’s service had become less physical and more about software and electronics.
