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Amazon Wants to Put Alexa in Cars. Google and Apple Are There Already

August 19, 2019

Somewhere between Spotify crashing and Alexa failing to locate his favorite sushi place, Rafael Rivera decided he was dealing with an unfinished product.

The software developer’s rectangular Echo Auto, perched on the dashboard of his 2005 Mini Cooper, picked up his voice seamlessly over blaring music or air conditioning. But repeated restarts and clunky mapping made the on-the-go hub for Amazon.com Inc.’s Alexa less useful.

“Am I part of a beta program?” he recalls thinking. “Is this thing done?”

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