I recently had the honor of moderating a panel discussion on the evolution of customer engagement and what it means for manufacturers. The panel, senior folks from Infor, Marketo and The Pedowitz Group had some great insights to share. I want to focus in on just one question we asked them, the one about the communications issues currently facing manufacturers.
When we posed this question to the panel they agreed that the communications issues for both B2B and B2C customers arose from several areas:
