The automotive industry is no stranger to big data. For decades automakers have collected and analyzed data from warranty claims, maintenance reports and increasingly smarter, more connected vehicles to improve consumer experience, dealership performance and vehicle quality.
While these activities have been in the public spotlight, big data has also been proliferating on the plant floor as automotive brand owners and tier suppliers embrace digital transformation and smart technology. In the manufacturing space, the challenge is how to best use the massive amount of data smart assets generate to improve short-term and long-term performance.
