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Gucci to focus on in-house manufacturing to meet Chinese demand

June 11, 2018

The luxury Italian fashion house, Gucci, has announced that it will be focusing on in-house manufacturing in order to increase production and meet demand.

The Kerring-owned brand has announced a new strategy that aims to meet increasing demand from China and potentially overtake the French fashion house, Louis Vuitton, as the world’s largest luxury brand by sales.

The company was one of the fastest-growing fashion brands last year following large re-branding, Reuters reported.

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