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Harley Is Winning in Europe—Without a Trade War

September 24, 2018

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Willi Breuckmann could have gone for the BMW motorcycle—it was a comfortable and affordable machine. And it made sense for him to stick with a ride made in his own country, Germany.

Instead, he chose a Harley-Davidson. The Road King.

“It comes down to a feeling,” what the Germans call “ein Gefühl,” said Breuckmann, a 54-year-old web developer who lives in Dortmund, in the nation’s northwest.

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