TAIPEI (Reuters) – Taiwanese smartphone maker HTC Corp said its sales fell nearly 68 percent in June, its biggest slump in more than two years, as the struggling firm continues to lose customers amid intensifying competition with nimbler manufacturing rivals.
Once a favorite with consumers and investors, HTC’s popularity has dwindled with the emergence of rivals such as Apple, Samsung Electronics Co Ltd, and more recently China’s Xiaomi Corp.
HTC said its June sales fell to T$2.2 billion ($72 million), from T$6.9 billion a year ago and T$2.45 billion in May.