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Just ‘doing digital’ is not enough: manufacturers must be experience-centred

June 12, 2017

Whether you produce consumer durables or industrial goods, the future of manufacturing is not just about using new technologies to design and make physical products that leave the factory door. This time-honoured method of mass-producing and selling of things at a profit is rapidly becoming obsolete.

Combined, 3D printing, connected devices, drones and robotics are showing promising signs of transforming manufacturing and the entire value chain. Emerging smart machines and digital infrastructures have the power to augment the workforce and the customer experience.

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