image: REUTERS/Kim Hong-Ji/File Photo

LG Display struggles for footing after LCD forecasting error leads to crisis

September 12, 2018

Via: Reuters

SEOUL (Reuters) – The chief executive of South Korea’s LG Display (034220.KS), Han Sang-beom, was determined to deliver a strong message when he appeared before 1,000 employees at the firm’s main manufacturing plant last spring.

So he donned a pair of goggles, picked up a hammer, and smashed a liquid-crystal display screen to bits.

The symbolism was impossible to miss: LCD panels, the company’s mainstay for years, were being relegated to the industrial dustbin. The company’s future would depend on a newer technology, organic light-emitting diode, or OLED.

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