Aberdeen’s new Prospect Monitoring Service identifies active researchers in any defined market, on any topic of interest. It provides continuous insight powered by a repository of over 100 billion content consumption events annually across a consortium of over 30,000 websites.
This continuous insight is informed by the consortium’s Active Researcher Algorithm. The algorithm, triggered by significant increase in research volume (surge data) within a defined market, determines the company / site of each researcher through reverse IP lookup and scraping technology.
