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The Beauty of Flexible Manufacturing

April 11, 2018


Mass customization is a phrase that we’re becoming increasingly familiar with in manufacturing, particularly within consumer goods. Connected consumers—with ever-increasing and rapidly changing demands—are dictating a whole new level of flexibility and connectedness from manufacturers. This trend is arguably no more apparent than it is in the beauty industry.

In a presentation at the North American Manufacturing Excellence Summit (NAMES), going on this week outside Chicago, Carlos Ruiz, vice president of operations and head of North American manufacturing for L’Oréal, painted a picture of the flexible production needed for changing demands and individualized products.

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