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The challenges of mass customization in manufacturing

September 20, 2021

Via: Manufacturing Tomorrow

Category:

Today, customers are not content with standard products, but are looking for differentiated and personalized goods or services. Thanks to the new information technologies and innovative manufacturing processes, mass customization has become available in a multitude of sectors. In this article, Claudia Jarrett, US country manager at automation parts supplier EU Automation, discusses the main challenges of mass customization in manufacturing.

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