Tag: marketing

Design & Planning, Process

5 Benefits of Social Media for the Manufacturing Sector

November 10, 2020

Via: Industry Today

Social media has indeed turned into a global phenomenon over time. More than 90% of the internet users are active on social media. It makes up more than half of the entire world’s population. This huge number of users include […]

Design & Planning, Process

How Manufacturers Hurt by COVID Can Get Back on Track

August 10, 2020

Via: Industry Today

The COVID-19 pandemic has, of course, created incredible, worldwide disruption, devastating millions of lives and costing the economy trillions of dollars. These impacts have been felt far and wide, including the manufacturing sector, which has been hit hard by the […]

Design & Planning, Process

Blogging for Manufacturers: 5 Reasons You Need a Company Blog

August 10, 2017

Via: Manufacturing Innovation Blog

Blogging might be an important marketing strategy for other industries, but for manufacturers, it’s not that relevant… right? Wrong. Every industry should be blogging, even – or especially –ones not always considered glamorous like manufacturing. Blogging is an excellent way […]

Design & Planning, Process

Four More Marketing Action Items for Manufacturers

May 24, 2017

Via: Manufacturing Innovation Blog

Are you frustrated with the number of leads in your pipeline? Are you unsatisfied with the lack of brand awareness for your organization? If you answered “yes” to either of these questions, you have opportunities to leverage your marketing efforts. […]

Process, R & D

Why have marketing in manufacturing?

March 2, 2017

Via: Manufacturing Global

Industrial organizations rely heavily on a direct, distribution or dealer sales force for growth. Many of these companies have built themselves from the ground-up through street smarts, sweat, and hustle. With many sales built upon long-term relationships, why does a manufacturer […]

Industry Focus Areas, Motorized Vehicle

Forget Internet marketing, many dealers still prefer traditional media

February 22, 2016

Via: Automotive News

Woody Folsom knows what keeps customers coming into his auto dealerships in southern Georgia, and it isn’t the Internet. “I’m not going to use Facebook,” declares Folsom, who last year sold about 1,500 new Chevrolets and other GM vehicles, 1,200 […]