BMW AG pledged to remain the world’s leading luxury-vehicle maker after being usurped by Mercedes-Benz in the first half, highlighting the importance of new models such as the revamped BMW 5 series coming in 2017.
The rivalry between the two carmakers is coming to a head, with Mercedes in a position of strength thanks to a lineup of new sport utility vehicles and redesigned sedans, including this year’s E class remake. The Daimler AG luxury division surpassed BMW as No. 1 in deliveries in the first half. BMW has led in annual premium sales for a decade.
