If you’re a large automaker not currently working on self-driving technology you might face some tough questions, from both industry analysts and your stockholders. And just working on self-driving technology isn’t enough anymore. You have to look competitive in a race that’s getting more frantic by the week.
Honda Motor Company, after years of tepid autonomous vehicle news, has officially jumped into the self-driving slog with both feet. The Japanese carmaker recently hosted journalists at its primary R&D facility in Japan, where it offered details on technology development, brewing partnerships and even multiple rides in self-driving cars.
