This sounds kind of basic, but General Motors and its rivals are showing they will push the button to slow down production for slow-selling models, instead of simply upping incentives to make inventories of unsold cars disappear.
GM CFO Chuck Stevens said in a conference call on July 25 he would rather trim production than take drastic price cuts.
“The first lever that I would pull — and this is Chuck Stevens speaking; the North American team will probably have their own perspectives — but the first lever I would pull would be the production lever, to ensure that we align supply and demand,” he said. “We do not want to damage the brand.”
