In 2023, Apple became the leading smartphone company in China for the first time with a market share of 17.3% in 2023, according to IDC.
2023 China smartphone shipments totaled 271.3 million units which was a decline of 5.0% compared to 2022. This was the lowest volume in a decade.
In Q4, the China smartphone market had y-o-y growth of 1.2% on shipments of 73.6 million units, marking the end of ten consecutive quarters of year-over-year decline.
