Automotive manufacturers are currently facing a series of challenges. With increased pressure to meet customer demand for more personalised designs, they are tasked with creating a more flexible production environment, reducing engineering time and costs, and accelerating speed to market if they are to remain competitive.
In addition, like other industries, automotive is looking at a global skills shortage, in which too few engineers are sufficiently qualified to operate sophisticated automated machinery and equipment, or support the advancements available via emerging technologies.
