Blogging might be an important marketing strategy for other industries, but for manufacturers, it’s not that relevant… right?
Wrong.
Every industry should be blogging, even – or especially –ones not always considered glamorous like manufacturing. Blogging is an excellent way to establish yourself as a leader in your niche, increase brand awareness, gain new clients and strengthen relationships with existing ones. Plus, the Content Marketing Institute found that 95 percent of B2B marketers are using content marketing in 2017 – so even if you’re not blogging, your competitors are.
