Tag: marketing

November 10, 2020

Social media has indeed turned into a global phenomenon over time. More than 90% of the internet users are active on social media. It makes up more than half of the entire world’s population. This huge number of users include […]

August 10, 2020

The COVID-19 pandemic has, of course, created incredible, worldwide disruption, devastating millions of lives and costing the economy trillions of dollars. These impacts have been felt far and wide, including the manufacturing sector, which has been hit hard by the […]

August 10, 2017

Blogging might be an important marketing strategy for other industries, but for manufacturers, it’s not that relevant… right? Wrong. Every industry should be blogging, even – or especially –ones not always considered glamorous like manufacturing. Blogging is an excellent way […]

May 24, 2017

Are you frustrated with the number of leads in your pipeline? Are you unsatisfied with the lack of brand awareness for your organization? If you answered “yes” to either of these questions, you have opportunities to leverage your marketing efforts. […]

March 2, 2017

Industrial organizations rely heavily on a direct, distribution or dealer sales force for growth. Many of these companies have built themselves from the ground-up through street smarts, sweat, and hustle. With many sales built upon long-term relationships, why does a manufacturer […]

February 22, 2016

Woody Folsom knows what keeps customers coming into his auto dealerships in southern Georgia, and it isn’t the Internet. “I’m not going to use Facebook,” declares Folsom, who last year sold about 1,500 new Chevrolets and other GM vehicles, 1,200 […]