Woody Folsom knows what keeps customers coming into his auto dealerships in southern Georgia, and it isn’t the Internet.
“I’m not going to use Facebook,” declares Folsom, who last year sold about 1,500 new Chevrolets and other GM vehicles, 1,200 new Fords and almost 1,000 new Chryslers — all through the power of radio advertising around his home base in Baxley, Ga., population 4,400.
“I’m not going to put my customer’s picture on Facebook after he’s bought a $50,000 truck from me,” he says. “That’s not right. It’s nobody’s business.”
