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Apple Needs to Lift the Hood on Its Auto Ambitions

September 22, 2016

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The world’s most valuable company is cooking up something in the automotive world.

In keeping with Steve Jobs’ practice of cloaking everything in iSecrecy, Apple hasn’t even acknowledged it’s working on car technology, let alone explained why it wants to do so or why its ambitions and tactics keep shifting. It’s time for Apple to start blabbing — for the benefit of Apple’s investors and the public, and for its own good.

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