Let’s take a few moments to think about how much new technology has made its way into our automobiles over the past few years. It’s been an exhilarating ride already, and our research shows that the speed and impact of new business models and technology are only going to increase, touching everyone involved in the industry.
As recently as three to five years ago, consumer expectations did not include automobile systems like advanced collision prevention, standardized infotainment integration with mobile devices, cars as roving wireless hotspots, and certainly not the real promise of driverless cars.
