Aberdeen’s new Prospect Monitoring Service identifies active researchers in any defined market, on any topic of interest. It provides continuous insight powered by a repository of over 100 billion content consumption events annually across a consortium of over 3,500 websites.
This continuous insight is informed by the consortium’s Active Researcher Algorithm. The algorithm, triggered by significant increase in research volume (or, surge in interest) within a defined market, determines the company/site of each researcher through reverse IP lookup. A weekly flow of active, identified prospects are then funneled to Aberdeen clients who sell their solutions into a defined market of interest.