Ford Motor Co. is cutting 2024 production goals in half for its F-150 Lightning plug-in pickup truck — its signature electric vehicle — due to slowing demand for battery-powered models.
The automaker now intends to build 1,600 of the trucks a week next year at its plant in Dearborn, Mich., down from a previous plan to manufacture 3,200 weekly, a company spokeswoman said. Ford has been informing suppliers of the production cuts on a model CEO Jim Farley once said was “a test for adoption for electric vehicles” in America.