Ford Motor Co. is launching a new advertising campaign for its Expedition SUV as it prepares to add workers and increase production at the Kentucky plant where it’s built.
The automaker in November said it would move 550 workers from the Louisville Assembly Plant, which makes the Ford Escape and Lincoln MKC crossovers, to instead make Expeditions and Lincoln Navigators at the nearby Kentucky Truck Plant, as well as Super Duty pickups. The shift, scheduled to happen in July, will allow production to rise 20 percent, Ford said, the second such increase since the redesigned SUVs went on sale in late 2017.
