Audi of America has scaled back its 2016 U.S. sales goals in a move company executives say aims to preserve brand and dealer health amid a broader slowdown in luxury volume growth.
The brand is aiming for 210,000 U.S. sales this year, down from an earlier target of just under 220,000, Ralph Mauro, chairman of Audi’s U.S. dealer council, told Automotive News.
“They want to match demand and supply and they want us to have ‘one too few’ so we create an environment that helps the dealers get back to the profitability levels that they’ve had in the past,” Mauro said.
