If 2016 ended today, General Motors’ U.S. market share would be at a 95-year low. Executives concede it might fall further in 2017.
But CEO Mary Barra says she’s not concerned about the company’s half century-long slide continuing under her watch.
The record profits GM is generating now in the face of that decline explain why.
They also explain why GM is prepared to shoulder the impact of more cuts to rental sales, continuing a strategy it began in 2015.
