In its drive to grab more U.S. market share, Nissan North America is quietly forming alliances with selected dealers who get favorable treatment, and sometimes millions of dollars, from the company.
One so-called preferred dealer is Bernie Moreno, who has acquired two Nissan and three Infiniti stores in Ohio in the past six years. To help him ramp up and expand, Nissan promised to give him as much as $6.6 million, according to court documents from a case related to an open Infiniti point awarded to Moreno in Coral Gables, Fla.
