Following a flawed launch of its Explorer SUV last year, Ford says production and sales of the popular vehicle are back “on track” and gaining momentum.
February retail sales of Explorer were the vehicle’s best for that month since 2005 and Ford has regained its retail market share of 17%-18% of the midsize SUV segment, according to Mark LaNeve, Ford vice president of U.S. Marketing, Sales and Service.
“The bad news is we had some delays in the launch. The good news is we have a product for several that looks like we have a winner, and we’re optimistic about the balance of the year,” he told CNBC. “We’re certainly off to a good start.”
