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In new automotive era, even Toyota struggles

Not long ago, Toyota engineers prepared a special treat for President Akio Toyoda, with an eye to the electrified future. It was an all-electric version of his beloved Toyota 86, the sporty coupe Toyoda had a personal hand in creating and still drives today in rally races.

Toyoda took the modified car for a spin. He wasn’t impressed.

“The first question I got was: “What is your impression?'” Toyota’s self-proclaimed “master driver” recounted last week to Automotive News. “And my answer was, “It’s an electric car.'”

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