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Overcoming Internal Resistance to Additive Manufacturing

September 4, 2018

Back in the 1980s, Motorola was exploring adopting the then-emerging digital technology for cellphones. Its engineers, however, resisted the move. They were so entrenched in analog technology — much of it developed by Motorola itself — that they couldn’t see the advantages that digital technology would bring. As a result, Motorola’s engineers made only half-hearted efforts to incorporate digital technology, eventually causing the company to lose its once-formidable market share.

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