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Porsche Sees Opportunity, Not Threat, From Digital Revolution

July 11, 2017

Via: Forbes

The automotive industry sometimes appears to be shaking in its shoes as it contemplates a future threatened by new technology.

The old idea of simply making the best cars and selling them for the best profit has gone out the window as connectivity, electrification and the possibility of computer driven vehicles opens up opportunities for upstart new entrants who might be about to blindside traditional manufacturers.

Then there is the perceived threat from new ways of doing business which suggest buyers in the future may prefer to lease cars only when they need to use them.

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